Wholesale and distribution · Case study
2h saved per sales rep, every day
Industrial distributor with 12 sales reps
2h/day
per sales rep
+25%
order capacity, same headcount
Zero
order-entry errors
The starting point
A distributor of industrial supplies with 12 sales reps received orders by WhatsApp, phone and email. Reps spent the first two hours of the day keying orders into the ERP by hand. More than half the working day went on admin rather than selling.
The solution we deployed
We connected an automated assistant to the main WhatsApp number. The system identifies the customer by phone number and VAT number, recognises catalogue references, checks stock and price in real time, creates the order in the ERP and notifies the sales rep in charge. The rep steps in only for exceptions: a new customer, an off-catalogue product or approval of a special discount.
How we did it
Six weeks. Analysis of regular ordering patterns, ERP connection, training the assistant on the full catalogue and the names customers use for products, real-time stock and price validation, and a gradual customer-by-customer rollout under supervision.
Verified results
Each sales rep recovered between 90 minutes and 2 hours a day. Order handling capacity grew by 25% without adding headcount. Manual order-entry errors were eliminated. Reps now spend those hours on active selling and on strategic accounts.
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