About us
More than 20 years applying technology to real companies. Accredited by the Generalitat de Catalunya. With clients from Barcelona to Dubai. And one conviction: artificial intelligence only adds value when it is applied with judgement.
01 · Our story
77 Delta grew out of the experience its founder, Diego Torres, has built over more than two decades in the business ecosystem: as an engineer, as an entrepreneur, as a mentor to more than 500 startups and as head of initiatives in Web3, Data and Digital Identity.
For years, Diego supported companies through their digital transformation, and he noticed a pattern. Large corporations had powerful technical teams and strategy consultancies to guide them. SMEs, by contrast, were often left disoriented by the pace of technological change: they were constantly pitched by vendors, with opaque proposals and nobody to translate the technology into their day-to-day reality.
When artificial intelligence began to transform the market, that imbalance became even more obvious. SMEs sensed the potential but had no trusted partner to help them turn it into something tangible. That is how 77 Delta was born: to be that partner.
02 · The name
Delta is the letter that physics, mathematics and machine learning all use for the same thing: change. The difference between one state and the next. A neural network learns in exactly this way, by calculating the delta between what it predicted and what was true.
It seemed the honest name for a consultancy. A company does not need a report on artificial intelligence: it needs something to work differently next month. That something is the delta, and it is the only thing we bill for.
The 77 is the firm's own choice.
A personal note from the founder
When someone asks me what we do at 77 Delta, my answer does not start with technology. It starts with people.
I have seen companies get frustrated with technology projects they did not understand and commit to investments they could not sustain. And I have seen the opposite: companies that, with the right guidance, have profoundly transformed the way they work.
The difference is not the budget. It is the judgement behind the decisions. And that judgement comes from someone who knows the technology deeply but also deeply respects the client’s business.
That is what we want to be for your company. Not just another vendor, but an honest partner. Someone who leaves the company stronger at the end of a project than they found it.
If that is the conversation you are looking for, let’s talk.
Mission · Vision · Values
Three pillars that define how we work, what we prioritise and why we choose certain projects over others.
To bring thoughtfully applied artificial intelligence to European SMEs. To be the honest partner that helps them transform processes, teams and results, without jargon or empty promises.
A Europe where SMEs gain capability and competitiveness thanks to AI deployed with professional judgement. Technological sovereignty, data on European soil and measurable results for everyone.
These are the criteria we use to make decisions and to choose our clients.
If a project makes no sense, we say so. If a technology is not mature, we say so. We would rather lose a sale than compromise a relationship of trust.
Every project starts with a quantified estimate and is tracked with verifiable metrics. We do not sell potential. We deliver results you can measure.
When a project ends, your company keeps the code, the data and the documentation. Continuing with us is a choice, not an obligation.
AI augments teams, it does not replace them. Human oversight by default: we free up time for higher-value work.
Our own infrastructure in the EU. GDPR compliance guaranteed. No dependence on third countries. Technical sovereignty from day one.
Accreditation
We are part of the official register of technology providers accredited by ACCIÓ, the Generalitat de Catalunya's agency for business competitiveness.
For your company this means two things: a public body has verified us, and we meet the requirements to carry out projects under the digitalisation programmes aimed at Catalan SMEs.
Tell us about your case →The team
Deep technical judgement and direct contact with the decision-maker. Specialist partners join us as each project requires.
Founder · Technical director
Telecommunications engineer, MBA and Master's in AI Research. More than 20 years as an entrepreneur.
He has built business initiatives in Web3, Data and Digital Identity. He has raised more than EUR 2.5 million in funding and mentored more than 500 startups. His approach combines technical strength with business judgement.
Training and team development
Physiotherapist and associate professor at the University of Vic, where she teaches entrepreneurship, innovation and healthcare management in the Physiotherapy degree.
She leads Corpora, our health training line for companies, and brings to the team the hardest part of any transformation: turning technical content into something a workforce can apply immediately.
A structured assessment of your company with a tailored proposal. You decide the next step.
Book a free assessment →